SNAILBOX

Creating a solution for individuals without a permanent mailing address.

Audience

Primary: homeless persons, whether permanent or temporary

Secondary: voluntary nomads, such as RV or houseboat dwellers

Goal

Create a viable solution that could ultimately lead to affected individuals taking control over their situation.

Platforms

Interactive: mobile and desktop accessible app to set up and transfer box locations

In-person: branded cluster boxes with touch-screen accessible kiosk

BIG IDEA

Snailbox’ main mode of funding comes from its secondary audience. By purchasing a subscription, voluntary nomads can fund a homeless individual’s subscription.

THE ASK

Create a product or service that aids people who are displaced from their homes.

THE OPPORTUNITY

For many homeless individuals, not having access to a permanent mailing address can stand between them and leading a normal life.

THE OPPORTUNITY

Snailbox is a subscription-based service for those who are unable to set up a physical address.

KIOSK PROTOTYPE

Snailbox kiosks will first be placed outside of public libraries, then locations will expand to parks and other public areas. Snailbox utilizes cluster box units (CBUs) with attractive shelters to house its mail boxes. Each CBU contains a centralized lock system that can unlock individual boxes via an LCD touchscreen. A colorful attract screen serves as both an interface and as out-of-home marketing — curious passerbys can find out how Snailbox works by pressing a “?” button.

MOBILE PROTOTYPE

Coming soon

Kiosk Flow
App Flow

PROCESS

Ninety-five percent of homeless people have cell phones. Many of them depend on cell phones as a lifeline, but they can’t afford data plans. Instead, they rely on public wifi networks to access services and communicate. That’s why a mobile-first solution is so important.

Through anonymous surveys and in-person interviews, we found that 66% of homeless people had been inconvenienced by not having a physical address.

PERSONA

Jessica, 26
Single mother to Jayden, 5
Escaped abusive relationship but has no home
Motivated & resourceful in improving her situation

After leaving her abusive partner, Jessica is adjusting to her new life in a new town. She never imagined being homeless, but now that she’s in that situation, she’s utilizing all the resources she can. She uses the public library to find information on Jayden’s new school, but quickly finds out that she needs a permanent mailing address to apply for enrollment and government benefits. She could use the address of the shelter where they are staying, but she’s not sure how long they can stay there, and becomes frustrated and embarrassed.

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Mind Mapping

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Emotional Journey

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Persona

TEAM

Experience Designer: Katrine Limseth
Experience Designer: Ruthie Edwards
Experience Designer: Missy Thieman