AVOCADOS FROM MEXICO
Challenged to create a non-ad extension for a brand that had already purchased a spot during the 2018 Super Bowl, we explored the undying love people have for avocados.
Targeted at millennials who love fun and avocados.
Engage with avocado lovers.
Guerrilla & social.
Immediately before and after the big game.
Drawing inspiration from branded interactive museums, such as the Museum of Ice Cream and Glade’s Museum of Feelings, the Avocado Museum is a deep-dive into one of the most loved fruit/veggies.
Guerrilla & digital
A live countdown will be held on Avocados from Mexico’s new microsite, to create excitement before the opening of the museum, but also let people access a map and find the location of the museum itself.
Experience Designer: Katrine Limseth
Art Director: Ben Gross
Art Director: Charlotte Simons