AVOCADOS FROM MEXICO

Challenged to create a non-ad extension for a brand that had already purchased a spot during the 2018 Super Bowl, we explored the undying love people have for avocados.

Target

Targeted at millennials who love fun and avocados.

Ultimate Goal

Engage with avocado lovers.

Communication Channels

Guerrilla & social.

Timing

Immediately before and after the big game.

AVOCADO MUSEUM

Drawing inspiration from branded interactive museums, such as the Museum of Ice Cream and Glade’s Museum of Feelings, the Avocado Museum is a deep-dive into one of the most loved fruit/veggies.

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Childlike fun for adults
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Instagram Opportunities
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Experience Avocado
INSPIRATION BOARD

MUSEUM MARKETING

Guerrilla & digital

MICROSITE

Avocado museum

A live countdown will be held on Avocados from Mexico’s new microsite, to create excitement before the opening of the museum, but also let people access a map and find the location of the museum itself.

TEAM

Experience Designer: Katrine Limseth
Art Director: Ben Gross
Art Director: Charlotte Simons